Repurposing

Repurposing material may be an economical way to rejuvenate a faded but successful backlist at a fraction of the cost of creating a new title. It's also an option you may consider if you bid for government contracts regularly and need to be able to put together a programme at short notice. Alternatively, you may have an archive of dormant titles that could be given a new lease of life by converting to another format or adding additional material.

Whether you want to refresh the appearance of a book, or need to pull together material from different titles and reassemble it in a coherent and attractive style, no matter how straightforward or complex a repurposing project, Cambridge Publishing Management can handle it, helping you to maximise your backlist revenue.

Please see our detailed case studies for how we repurposed Explorer Guides for HarperCollins to create an award-winning on-pack offer as well as a number of GCSE science books for Pearson that were customised for use in Africa and the Caribbean.